A focus on smart, connected, secure

April 5th, 2018, Published in Articles: EngineerIT

Microchip South Africa recently held an event for its customers and distributors in Johannesburg, Gauteng, to discuss “Microchip 2.0” – the company’s new vision and direction going forward. Norbert Siedhoff, CEO of Microchip Germany, addressed attendees and answered the question “what changed, and why?” According to Siedhoff, the company is shifting its focus to address the need for “smart, connected, secure” products driven by rapid digitisation and globalisation. He said that the way in which people communicate today, combined with new technology, has spurred the need for the company to adapt. The company’s microcontroller portfolio grew from 478 to 520 in 2017 – a trend that is likely to continue. Additionally, Microchip has changed its training offering from its once-annual “summer school” to a quarterly event with each event focussing on a different topic. The upcoming “autumn school”, to be held in May, will focus on fast prototyping. Finally, Siedhoff addressed some of the company’s product developments, including the SAM E70 series of flash microcontrollers (MCUs) which operates at a maximum speed of 300 MHz and features up to 2048 kB of flash, 16 KB each instruction plus data cache and up to 384 KB of SRAM.