Africa’s cellular operators need to capitalise on loyalty quickly

  • Talu Tshivhase

    Traditionally, operators have been short-sighted by not foreseeing the potential of these OTT’s. They have charged exorbitant fees for data usage over their networks, and seemed to be more concerned about their revenue at the expense of the end-users.
    This ought to be a wake-up call for the operators to be reasonable in their service offerings as well as the pricing thereof, and be considerate to the end-customer.