ABB is launching a new look for its robots which is both more modern and better suits the era of collaboration. This new design is called “Dynamic Design”, and it is built around the concept that ABB provides efficient solutions for a dynamic world. Not only does the new look adopt unique forms and shapes, it also comes with a new colour, graphite white. As of May 2014, all of ABB’s standard robots have been shipped in the new graphite white colour, and every newly designed robot released will also be based on the dynamic design philosophy. Traditional orange will remain a free option through the end of 2014, but customers will still be able to order ABB’s robots in any colour they want.
Contact Natasha Mpela, ABB, Tel 071 490-4027, natasha.mpela@za.abb.com
