Market stalls use three-word addressing

May 2nd, 2018, Published in Articles: PositionIT

Cape Town’s much-loved Lourensford market is now signposting its stalls and pop-ups with three-word addresses to make its visitors’ experience even better. The market has over 70 stalls and pop-ups, delighting visitors from all over Cape Town and further afield. Its signature Friday night Twilight Market has become the local after-work hangout where friends and family come together to ease into the weekend. To help customers find their favourite stalls more easily, Lourensford market has given each of its vendors their own three-word address sign, in addition to other attractions and meeting points within the market. This is helping vendors to communicate their location and helping visitors find their favourite places more easily. The addressing system, What3words, provides a simple way to talk about location by dividing the world into a grid of 3 x 3 m squares and assigning each sqaure a unique three-word address. Better addressing can enhance customer experience and help deliver business efficiency.

Contact Giles Rhys Jones, What3words,