Software providers partner in open data initiative

October 17th, 2018, Published in Articles: PositionIT

The Open Data Initiative, just announced by SAP, Microsoft, and Adobe, is another move as SAP revamps the CRM market. The trilateral coalition between the three influential enterprise software companies tackles one of the key challenges all enterprises face: siloed data. By unlocking and harmonising data companies can increase the velocity at which they provide quality customer experiences and solve customer needs in real time. Enterprises should be able to do this with the data that they control but the reality looks different. This makes this initiative important. It gives commitment from all three the companies to allow data to be exchanged and enriched across systems, making data a renewable resource that flows into intelligent applications, enabling a single view of the customer, and delivering end-to-end customer journeys. The SAP C/4HANA suite as well as SAP Customer Data Cloud will leverage the Open Data Initiative to seamlessly unify customer and consent-driven data from any application that supports the common data model.

Contact Ansophie Strydom, SAP South Africa, Tel 011 235-6000, a.strydom@sap.com