Energize: Reader demographics

Results of the EE Publishers 2016 Reader Survey

In March 2016, EE Publishers conducted a comprehensive web-based reader survey.

The response was statistically significant and meaningful, with over 600 readers completing the online survey in just one week.

Click here to view the full results of the EE Publishers 2016 Reader Survey
Click here to view the results of the Reader Survey from EngineerIT readers
Click here to view the results of the Reader Survey from PositionIT readers
Click here to view the results of the Reader Survey from Vector readers
Click here to view the results of the Reader Survey from Energize readers

Regarding readership demographics, some statistics extracted from the results of the EE Publishers 2016 Reader Survey are:

  • 90% of EE Publishers’ readers are age 31 years or older; 82% are male; 18% are female.
  • 82% of readers are resident in Gauteng, KwaZulu Natal or Western Cape; 4% of readers are resident outside South Africa.
  • 78% of readers have a technician diploma or university degree; 34% of readers have a postgraduate or second university degree; 62% of readers have some form of statutory professional registration.
  • 76% of readers are in the private sector; 24% of readers are in the public sector.
  • 50% of readers are in senior executive and decision making positions (departmental / divisional managers or higher).

Some statistics extracted from the results of the EE Publishers 2016 Reader Survey regarding EE Publishers’ information products are:

  • 84% of recipients of EE Publishers’ paper magazines rated them as good or above average; <1% rated them below average or poor.
  • 85% of recipients of EE Publishers’ e-newsletters rated them as good or above average; <1% rated them below average or poor.
  • 83% of users rated EE Publishers’ website as good or above average; <1% rated the website below average or poor.
  • 83% of users rated EE Publishers’ Flash flip-page e-Zines as good or above average; <1% rated them as below average or poor.

For their technical reading, respondents’ highest preference was for email newsletters, closely followed by paper magazines, and then followed by multi-media websites and Flash flip-page e-Zines. Social media such as Linkedin, Facebook and Twitter (in order of preference) had lower preference ratings.

Readers rated EE Publishers highly in respect of commitment, reputation, credibility and service to the sectors served, with <1% of readers rating EE Publishers as poor in this regard.