Acquisition drives AI-based customer relationship management

September 5th, 2019, Published in Articles: PositionIT

Salesforce, a CRM software provider, has completed its acquisition of Tableau Software, bringing together its CRM with the analytics platform. The acquisition will enable its clients to understand not only their customers, but delivering powerful AI-driven insights across all types of data and use cases for people of every skill level. Tableau will make Salesforce Customer 360, including its analytics capabilities, stronger than before, enabling customers to accelerate innovation and make smarter decisions across every part of their business. With Tableau, Salesforce will be positioned to play a greater role in driving digital transformation, enabling companies globally to tap into data across their entire business and surface deeper insights to make smarter decisions, drive intelligent, connected customer experiences and accelerate innovation. With Customer 360, Salesforce already provides organisations with a complete, intelligent view of their customers across every touchpoint. The company’s AI for CRM (Salesforce Einstein) delivers AI-powered analytics for sales, service, marketing, commerce and more. Tableau’s self-service analytics platform empowers people of any skill level to work with data for any use case. Together with Einstein, Tableau will enable the CRM company to offer a complete AI-powered analytics platform for everyone.

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