Location data company partners with marketing platform

June 25th, 2019, Published in Articles: PositionIT

Factual Location Engine is now available through Iterable‘s marketing platform. Brands can leverage Iterable and Factual’s location data for cross-channel customer engagement, empowering businesses to deliver completely seamless, personalised customer experiences, and more. Now, Iterable customers are able to seamlessly access and activate location data as they engage their customers at each touchpoint of the buying journey, from sign-up to check-out and beyond. It allows them to drive user activation, nurture, and reactivation with relevant and customised cross-channel messaging. For example, with Location Engine SDK, customers can create custom, location-based events that will activate, re-engage and keep customer interests, for example send customised push notification for a discount at coffee shops. Factual’s pre-built integrations make it easy to leverage location data intelligence, create stronger audience segments based on location patterns, enrich user profiles and uncover deeper customer insights to personalise the app experience and simplify the many steps in this process.

Contact Factual, sales@factual.com

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