Anything becomes your canvas

November 20th, 2013, Published in Articles: EngineerIT

The Barco HDQ-2K40 and HDF-W26 projectors have made their debut at the Siemens 5C’s Gala Awards evening, where brand landscapes were projected directly onto the Siemens building in Midrand, JHB. The magical thing about these projectors is that anything becomes your canvas. The power of the Barco projectors lies in their ability to project onto any surface including but not limited to water, sand dunes, cars and smoke, using pixel mapping. This versatility has revolutionised branding and visual displays, as creatives are no longer limited to a static billboard or banner to market their brand but instead can transport their digital projection across cities in the space of a day projecting onto any object they wish. This “point-and-shoot” advertising is gaining ground in the international market, as creatives can dream up anything to tell the story of their brand.

Contact Mark Malherbe, Prosound, Tel 011 470-6800, mark@prosound.co.za

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