Providing powerful location analytics

March 2nd, 2014, Published in Articles: PositionIT


Signal Data Corporation has incorporated Esri Location Analytics into its business intelligence platform, Signal Retail. Signal Data is a venture-backed financial technology company located in New York, New York, that helps investors and retailers analyse the quality of retailers’ and restaurants’ store locations and track competitive activity. Signal Retail offers clients an integrated competitive intelligence and site selection software platform that combines Signal Data’s proprietary location data and competitive analytics with Esri’s location analytics tools. The Signal Retail platform includes rich business data and analytical tools that allow investors to graph, map, and analyse retail and restaurant store-based performance and keep track of the competition by knowing where every single retail outlet is located. Signal Retail comes preloaded with retailers’ locations, new and closed stores identified, stores categorised by retail sector, and retailers benchmarked versus peers. Now users can log on to the cloud-based system and view data about each location. They are able to see, for example, if stores that opened recently are the same quality investment by analysing competitive relationships and view Signal’s proprietary, competition-adjusted demographic, economic, and spending metrics based on local markets.

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